Boys have their cars, their game consoles and their plasma TVs. And what about girls then?  Jewelry jewelry and more jewelry.

Marilyn Monroe once sang that “diamonds are a girl’s best friend”. The truth is, girls like pearls, gold wedding rings, antique ruby earrings and anything shiny and pretty too. Jewelry, you men ought to know, has the power to enchant, enthrall and amuse women. They are the best birthday, Valentine’s, Christmas and anniversary gift. Couple it with sincere apologies and a beautiful necklace becomes the perfect “peace offering” too.

So just how do you choose the perfect jewelry? What are the things you should look for when buying one for your girl? Here are some tips you can follow:

* When choosing the jewelry you want to purchase, consider the personality of the girl you are buying the jewelry for. While it is true that girls like jewelry in general, getting a piece that really suits our tastes and personality makes the gift more special. For an easier and safer choice, consider giving her something with her birthstone.

* Take time when purchasing your jewelry. Be sure you have thoroughly inspected the jewelry for any cracks, scratches and other damages. After all, the lucky woman who’s going to get your gift deserves nothing less than perfection, right?

* There are many scammers out there trying to pass their cubic zirconiums as diamonds or their $2-drugstore jewelry as antique earrings, so be sure that you only buy your jewelry from trusted stores. Remember that if a deal seems too good to be true, then it probably is.

* If you’re going all out and decided to buy your girl a diamond, know that the things you have to carefully look at are color, cut and clarity. A good diamond (which is mostly colorless but can also come in pink, yellow and other colors) is perfectly cut and absolutely clear.

* Different stones and gems signify different things. Pearls exude elegance, diamonds perfection and ageless beauty. Ask your jeweler suggestions for the appropriate gift to ensure that you are putting across the right message.

* If you’re surprising your girl with an engagement or wedding ring, be sure you know her ring size before you buy the jewelry first. There really is nothing as anti-climactic as getting a ring that is either too small or too big.

* After deciding on which design you want, have the jewelry assessed by an independent party before you pay for it. It’s and added hassle, yes, but remember that it is always better to be safe than sorry.

Whether you are looking for the most beautiful wedding ring for your future bride or antique earrings for you mom, remember to keep all these tips in mind.

The business of jewelry is one of the most fun, exciting and profitable businesses that exist. The demand for jewelry by consumers is unrelenting and consistently growing. Like any other business worth pursuing by a new- comer; the jewelry business requires research, ongoing education, focus and persistence. Fear not,the rewards for this effort can be well-worth the investment of time and energy making jewelry one of the best home-based business opportunities available. Finding your Niche The world of jewelry is vast and can be overwhelming. It is imperative that the prospective jewelry entrepreneur narrow down to a specific area in which to concentrate there marketing efforts. In other words, you must avoid the temptation to spread-out in several directions. Rather, you should become an expert, a specialist. The ideal is to find a niche within a niche. Stake your claim and mine that pocket deep and hard. For example, sterling silver cat jewelry ,14 KT. gold Celtic jewelry, wire -wrapped birthstone jewelry etc. Selecting your Approach After the budding jewelry entrepeneur has settled on their niche, they must decide which business model makes the most sense to them. The following represent five basic strategies that one might follow: 1. Buy wholesale-sell retail- Remember, you make your profit by buying well. Any Search Engine will reveal countless wholesale sources, move steadily forward. Do your research. Not all wholesalers are equal. In fact, many so-called wholesalers are not really wholesalers at all and prey on the unsophisticated. Applied knowledge is key here. 2. Import directly from manufacturer and sell wholesale. This strategy is not the best for beginners, but if you have ties and are comfortable with a country like India, Thailand, Mexico and others. This can be a lucrative approach. Start small and learn the ropes before you grow. 3. Become an affiliate for an existing web-based jewelry company. This strategy is excellent for beginners, as it requires no inventory and you use the company’s web-site. Also, they handle the product fulfillment and shipping. This is a great, low-risk way to get started. 4. Join a jewelry MLM- There are some advantages here and some individuals enjoy this type of marketing, again, do your due-diligence before you jump-in. 5. Make and sell your own jewelry- If you have the talent and the time, this path can be very rewarding. One tip, unless you want to be a starving artist; find out what type of handcrafted jewelry consumers will actually buy and produce jewelry for that market. Marketing and Selling Jewelry Once you have identified your niche and selected your approach, you need to explore marketing and selling for profit. Here are some suggestions for how and where to sell jewelry. 1. Special Events- Craft shows, wine festivals, Celtic festivals, street fairs etc. In the beginning, concentrate on low-cost booth fees i.e. under $100 until you gain experience. 2. Home parties- Low overhead. These can be a goldmine if you work them well. Referrals are the key to success. 3. Ebay- an easy, low-cost way to sell jewelry on the internet. 4. Your own website. A. Ebay or yahoo store- both are excellent because of there built-in shopping audience and credibility. B. Buy and fix-up a previously owned website-Many websites are For Sale by Owner on ebay. The jewelry business can be a wonderful full or part-time home-based business. Use this article as a basis for your education. Learn everything you can about your chosen niche, study marketing and develop your selling skills. Keep a positive attitude and success will certainly follow.